Web Analytics – What? Why? How?

Website analytics The most common uncharted territory for the marketers these days. It is now among the frequently asked questions. How to create an effective Web Analytics strategy and get most of their website traffic. Recently I have encountered a request to capture web activities of prospects/customers. Then further use the information for marketing purposes… Continue reading Web Analytics – What? Why? How?

Cloud Computing – What is it?

Cloud Computing Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account.… Continue reading Cloud Computing – What is it?