In Marketing Cloud Next, consent isn’t a checkbox on a contact. It’s a cube of contact point, subscription and channel, it starts at “no”, and it only counts if it travels through Data 360 the right way.
Category: Technologies
Data Cloud zero copy: the hidden trade-offs explained
Zero copy doesn’t mean zero movement or zero cost. Here’s how the four Data Cloud zero copy options actually work, what they cost, and when to use each.
Smart features in the new Marketing Cloud Next
AI is becoming a pretty big part of Marketing Cloud Next. And if you’ve been following the Salesforce ecosystem lately, you’ll know that we now have everything from Agentforce agents creating campaigns to Einstein features deciding when and how often we should communicate with customers. Cool, right? But there’s something I think is worth paying… Continue reading Smart features in the new Marketing Cloud Next
What do you see in SFMC Dashboard? The Homepage!
The Dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.
New Security Features in Marketing Cloud
Marketing Cloud Security Settings allow you to control login, access and roles and permissions for the users. Alos, allows you to limit scope for the APIs.
General Security Controls in Marketing Cloud
Marketing Cloud Security settings are applied to the complete cloud (all users and all BUs). These are the settings which prevents invalid accesses.
You will love the relationship b/w Journey & MobileConnect in SFMC?
Sending Mobile messages through a Journey is not as straight as sending emails. For SMSs, we need Mobile Number in correct format & Locale for each contact
Introduction to MobileConnect, a really interesting tool
Mobile Studio enables marketers to engage/connect with mobile users via SMSs, push messages on apps and via Line to broadcast to a larger audience.
Firefox security restricts Pardot forms
I was never a fan of Mozilla Firefox for web browsing. But its new features like Pocket made me start considering Firefox for some activities. Regular updates on its look and feel to make UX better also helped. I was just entering the zone where I compare Chrome and Firefox. And then one day, I… Continue reading Firefox security restricts Pardot forms
Email Marketing-Best Practices
Device Friendly Designs We have got 3-7 seconds to impress enough the recipient to make him read the whole email. If we fail to do so, the reader will end up ignoring the email or worse, deleting the email. The design/look of the email creates the first impression to the reader, hence we better make… Continue reading Email Marketing-Best Practices