The Dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.
New Security Features in Marketing Cloud
Marketing Cloud Security Settings allow you to control login, access and roles and permissions for the users. Alos, allows you to limit scope for the APIs.
General Security Controls in Marketing Cloud
Marketing Cloud Security settings are applied to the complete cloud (all users and all BUs). These are the settings which prevents invalid accesses.
You will love the relationship b/w Journey & MobileConnect in SFMC?
Sending Mobile messages through a Journey is not as straight as sending emails. For SMSs, we need Mobile Number in correct format & Locale for each contact
Introduction to MobileConnect, a really interesting tool
Mobile Studio enables marketers to engage/connect with mobile users via SMSs, push messages on apps and via Line to broadcast to a larger audience.
Firefox security restricts Pardot forms
I was never a fan of Mozilla Firefox for web browsing. But its new features like Pocket made me start considering Firefox for some activities. Regular updates on its look and feel to make UX better also helped. I was just entering the zone where I compare Chrome and Firefox. And then one day, I… Continue reading Firefox security restricts Pardot forms
Email Marketing-Best Practices
Device Friendly Designs We have got 3-7 seconds to impress enough the recipient to make him read the whole email. If we fail to do so, the reader will end up ignoring the email or worse, deleting the email. The design/look of the email creates the first impression to the reader, hence we better make… Continue reading Email Marketing-Best Practices
Web Analytics – What? Why? How?
Website analytics The most common uncharted territory for the marketers these days. It is now among the frequently asked questions. How to create an effective Web Analytics strategy and get most of their website traffic. Recently I have encountered a request to capture web activities of prospects/customers. Then further use the information for marketing purposes… Continue reading Web Analytics – What? Why? How?
Cloud Computing – What is it?
Cloud Computing Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account.… Continue reading Cloud Computing – What is it?