In Marketing Cloud Next, consent isn’t a checkbox on a contact. It’s a cube of contact point, subscription and channel, it starts at “no”, and it only counts if it travels through Data 360 the right way.
Category: Salesforce Marketing Cloud
Smart features in the new Marketing Cloud Next
AI is becoming a pretty big part of Marketing Cloud Next. And if you’ve been following the Salesforce ecosystem lately, you’ll know that we now have everything from Agentforce agents creating campaigns to Einstein features deciding when and how often we should communicate with customers. Cool, right? But there’s something I think is worth paying… Continue reading Smart features in the new Marketing Cloud Next
What do you see in SFMC Dashboard? The Homepage!
The Dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.
New Security Features in Marketing Cloud
Marketing Cloud Security Settings allow you to control login, access and roles and permissions for the users. Alos, allows you to limit scope for the APIs.
General Security Controls in Marketing Cloud
Marketing Cloud Security settings are applied to the complete cloud (all users and all BUs). These are the settings which prevents invalid accesses.
You will love the relationship b/w Journey & MobileConnect in SFMC?
Sending Mobile messages through a Journey is not as straight as sending emails. For SMSs, we need Mobile Number in correct format & Locale for each contact
Introduction to MobileConnect, a really interesting tool
Mobile Studio enables marketers to engage/connect with mobile users via SMSs, push messages on apps and via Line to broadcast to a larger audience.