Its good to know that we are still friends

How many friends do you have? How many of them have you as a friend? How many friends are really friends? And how many real friends are you going to keep in your life?

Do you have the answers? No, I don’t think so. This is because none of us have ever thought that we all are selfish beings. As said by Mr Joey Tribbiani from Friends, ‘Good deeds do not exists. There is no such thing.’ We keep friends for our own sake, own purpose and own plan. Friends are not friends because they are important part of the life but because they are useful part of our life.

Blogs Digital Marketing Technologies

Firefox security restricts Pardot forms

I was never a fan of Mozilla Firefox for web browsing. But its new features like Pocket made me start considering Firefox for some activities. Regular updates on its look and feel to make UX better also helped. I was just entering the zone where I compare Chrome and Firefox. And then one day, I had to suddenly drop Firefox from the list.

Firefox blocks important things

I was working on a Pardot implementation for a client when I found out about a Security update in Firefox. As per the new security updates, all third party things on the website will be blocked even if they are SSL certified. Third party components can be external scripts, iframes, SDKs etc.. Now this Security thing, for sure, makes Browsing secure and keeps you safe but as a web-developer and digital marketing expert I will say that is not at all a good thing.
As per Firefox, if you are creating a web page, you should use all the assets that are hosted on the same server/domain. This can make your website heavy and prone to issues due to heavy input-output transactions on all the scripts. Anything that is referring to an external asset will be blocked whether it is:

  • an advertisement image,
  • Facebook plugin to display the comments,
  • an iframe to display content from another website,
  • Google Analytics tracking script, or
  • a lead capturing form.

Yes, also a Lead Capturing form present in an iframe or one that sends data to an external site. Pardot forms are implemented on websites in iframes, which in the case of Firefox will not be working.

Impact and Solution

Let’s take a different view, according to analysis Browser market share, ~13% of web traffic comes from Firefox. In other words, 13% of potential customers will not even see a form on your website. The idea of this loss of potential customers and tracking data forces you to think of the workarounds to minimize the impact.
There are a couple of solutions to this:

  1. Replace the original content with other content. This will make sure that the user does not see any weird behavior on the webpage.
  2. Show the user a popup to saying ‘For the best experience, turn off Tracking security in your browser”.

we will discuss more on these solutions in my next blog. Stay tunes.
— SG
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Personalization in today’s digital landscape

We all are aware of the term Personalization in today’s digital landscape.
You may have heard of the term Personalization in digital marketing. If not, here is the most basic example to explain it: you must have received advertisement emails with your name in the first line, or in the subject line, that is Personalization. Wow.. the email is for me only, the offer is especially for me. This is how one may see that but the truth is the email is sent to thousands or lakhs of email addresses and each one of them is getting the email with their first name in it. How did they do it? we will get into it later. Let’s start with why they did it.
Before personalization came into the picture, marketers used to send out generic advertisement content to everyone they can. Back then, it was the game of numbers, the more you send the more you get. Then came-in the concept of Direct marketing, where the idea was to have a one-to-one interaction with the potential customer to make sure they convert. Here the term Personalization was introduced in marketing that allows marketers to tailor content and target in such a way that it looks like a one-to-one interaction.
Who doesn’t enjoy that feeling of walking into a shop and being recognized, welcomed and treated as an individual?
We all relish the personal touch, and this is no less the case when it comes to the marketing we are subjected to online. If you were to stop and take stock at the leaps and bounds made in personalisation over the past decade or so, you couldn’t fail to be impressed.
Five years ago, the most you could expect was messages that made a website visitor feel like they were being spoken to, with phrases like ‘Glad to have you back’ being used to develop a ‘relationship’. These days with the wealth of implicit and explicit customer data available to marketers, the opportunities afforded by personalisation have changed beyond recognition. Particularly in ecommerce, personalisation has been not just limited to welcome messages, but product recommendations: ‘if you liked this product, try these’.
As we progress towards the exhilarating world of ‘the Internet of Things’, manufacturers and developers are finding ingenious ways to make a customer’s experience of a product or service become more personal.
According to a study by econsultancy, 60% of customers online prefer it if an online store remembers their contact details and purchase information. A large swathe of ecommerce customers wants that store to retain all of that personal information, and they expect to receive a personal service that recognises them and how they shop.
Fantastic news if you are already talking to your customers in a personalised and relevant way. It is a problem though, if you are not.
Same study shows, 74% of marketers know that personalisation increases customer engagement and only 19% of marketers are actually using personalisation.
Perhaps it would do to briefly re-examine few benefits of personalisation:

  • Increases Conversion
  • Less Email yields more customers
  • Builds a passionate audience
  • Improves lead nurturing
  • Improves sales call
  • Keeps your website fresh
  • Welcome newcomers
  • Helps Create Marketing People Love
  • Builds Relationships
  • Increase customer engagement
  • Better customer experience
  • Customer retention


A day with Salesforce GIANTS

Hi there! I am Saransh Garg, a full-time Marketing Automation Consultant and part-time Web developer. In 2 years of career I have worked extensively on Oracle Eloqua and Pardot and currently I have my focus is on Hubspot and Exacttarget. Working with these platforms also led me to learn basics in Salesforce as well, but nothing before the Developer User Group Meet held last Sunday made me feel that I should also go for it and take a few more steps with the cloud.

There were Big guys from Salesforce community:

Atul Gupta (master-mind behind the meet);
Kiran (SFDC advocate);
Amit Malik (Delivery Manager, Salesforce);
Zachary Jeans (No. 1 salesforce influencer individual);
Steve Mo (The God from Answers community);
Mayank Srivastava (enthusiast, 11X Certified) and
Stephanie Herrera (Founder, Salesforce Saturday)
All of them are awesome, I was amazed to get so much in a day, it was definitely much more than what I thought it would be.

Started by Zach, every one there shared their journey with Salesforce. Amit took us to the tour to the certification guide. Steve told us how he became the person with most helpful answers in Salesforce community, everyone in community owes him a beer :D. Stephanie introduced us with the concept of SaleforceSaturday and with her group in Austin. Mayank shared his journey from QA Lead to  Salesforce Senior consultant, it was really motivating. Seeing all of them, listening their stories, I think we all are same its just few of us take the first step to growth and few of them keep moving on it.

The meet was not specific to Salesforce developers/users but it was for all those who are working in IT industry and seeks growth, respect and recognition in their respective domain. Few things that I can recall are:

  1. Be an active member of discussion groups or forums
  2. Try to answer more and more questions with solutions
  3. Keep exploring new features arriving with each release/upgrade
  4. Learn and get certified

To sum up, I would say it was a educational and motivating session from SF Giants.
Thanks Atul, Vinod, Viyom, Sunny and Kiran for planning such a great meet. I am definitely going to work on my Fundamentals 🙂 🙂


Why me, Why not he/she

There is always a time in our lives when we do have this question. Whether its for a friend, colleague, family or anyone but its always there.
Yes believe me its always there, but we don’t realize it sometimes. We need more proofs to understand things like that.
Something like this happened with me recently, it was one of my friend’s birthday 🎂 .
I have a friend from my college, indeed a very good friend. We had no contact since graduation. It’s been more than an year but none of us did that. May be because we were busy in our lives or may be we had some goals and priorities to work on. But deep inside because I had this feeling why me, why not him. Why i have to call or message why not he do it first. Few days back, it was one of our mutual friend’s who asked me to do that. That moment, i realised and later that day I called him. Although we didn’t talk more than 10 seconds but now i am feeling little relieved, happy that i called and hopefully revived my friendship with him.
There are few people that know what they should do and fewer that do what they should do.
My Point being.. do not think ‘Why me’, think it as ‘Why not me’ and trust me you are going to see the change.

“Be the change that you wish to see in the world.” — Mahatma Gandhi


आजादी के मायने

आज़ादी …जी हा आज़ादी कुछ भी करने की…. आज़ादी कुछ भी बोलने की…. आज़ादी कभी भी कही पे जाने की…. आज़ादी किसी भी मजहब को अपनाने की… आज़ादी किसी से प्रेम करने की…

क्या है आज़ादी के मायने??

अभिव्यक्ति की आज़ादी, मतलब बोलने की आज़ादी, किसी भी सामाजिक विषय जो हमें प्रभावित करता है उस पर खुले दिल से अपने विचार रखने की आज़ादी, देश की किसी भी राजनैतिक पार्टी से सहमत या असहमत होने की आज़ादी, क्या हम आज़ाद है ऐसा करने के लिए ??… मुझे तो नहीं लगता… इस देश में किसी हिंदुत्व विचारधारा का झंडा ऊँचा करने वाली पार्टी से असहमत होना आपके लिए संकट बन सकता है… कब कोई आपकी असहमति को राष्ट्रद्रोह और राष्ट्रप्रेम के चश्मे से देखने लग जाये… और अगले ही पल आपको राष्ट्रद्रोही घोषित कर बैठे…..मेरी नज़र में तो ऐसे छद्म राष्ट्रवादिता के चरम पर बैठे पाखंडी लोग आपकी आज़ादी छीनने की जुगत में लगे है… इस आज़ादी के क्या मायने है??

आप ईश्वर को मानते है… या अल्लाह को… भगवान चुनने की आज़ादी किसने छीनी है… क्यों आस्था के ढकोसलेबाज़ ठेकेदार आपको अपना भगवान चुनने की आज़ादी नहीं देते…आज कल आंदोलन का बड़ा बोल बाला है.. इनके खिलाफ कौन करेगा आंदोलन?

सोने और हीरो से जड़े मंदिर के अंदर रखी पत्थर की मूर्ति में आस्था रखने वाले छोटी जाति के लोगो को अंदर जाने की आज़ादी है क्या??
नहीं…. उनकी तरफ से कौन लड़ेगा… अपने भगवान के दर्शन की आज़ादी कौन देगा??

आज़ादी है की नहीं ये सोचने की बात है … और इसके अलग अलग पहलू है.…आज़ादी के साथ लोकतंत्र समान अधिकार भी देता है… क्या समान अधिकार है हमें?… देश की ९९% धन दौलत सिर्फ कुछ चंद अमीर घरानो के पास है और देश का किसान आत्महत्या कर रहा है.. हमारा कुसूर कम नहीं है साहब… महंगे महंगे रेस्त्रां में जायेंगे… आधा खाएंगे आधा छोड़ देंगे… हजारो का बिल बनेगा और ख़ुशी ख़ुशी देके चले आएंगे …क्यों नहीं? हमने कमाया है आज़ादी है हमें जहाँ मर्ज़ी चाहे उड़ाएं…थाली में कम कुछ नहीं पड़ना चाहिए ..चाहे बाद में फेंका ही जाए… जी हमारे पास पैसा है आज़ादी है…हम चाहे जो करे … हम कभी नहीं सोचते कि दूसरी तरफ जो किसान आत्महत्या करते है उनके बच्चे भी भूख से मर रहे है…हम नहीं सोचते कि हमारी थाली में खाना पहुचाने के लिए उस किसान ने खून पसीने से खेत सींचे…. क्या हमारी इतनी भी जिम्मेदारी नहीं बनती कि उस किसान का बेटा भूख से न मरे?… भगवान हमें हवा पानी और सूरज कि रौशनी देता है तो हम सब ने उनके लिए करोडो के मंदिर बना दिए… और उस किसान का क्या साहब जिसने आपकी थाली तक अनाज पहुचाने के लिए..अपना शरीर गला दिया .. बारिश हो धूप हो सर्दी हो उसे कोई फर्क नहीं पड़ता… सोचिये क्या उन्हें सिर्फ आत्महत्या करने कि आज़ादी है? …क्या उनके बच्चो को भूख से मरने कि आज़ादी है?.. भूख से बच भी गए तो क्या अशिछित रहने की आज़ादी है?
आखिर आपके लिए क्या है इस आज़ादी की मायने?? आप भी सोचें… विचार करे और अपने विचार नीचे कॉमेंट करे|

PS:किसान का बेटा हूँ इसलिए ऐसी आज़ादी से आहत हूँ .. कठोर शब्दों के लिए छमा याचक हूँ|

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असहाय मैं और छोटू


कुछ लिखने के लिए कुछ देखना जरुरी है देखने से ज्यादा उसे समझना और महसूस करना जरुरी है और उससे भी ज्यादा उस अहसास से कुछ सीखना जरुरी है। सीखकर अपने जीवन में उसे लागू करना भी जरुरी है ।अक्सर हम देखते तो है समझते भी है और समझदारी के अहसास से सीखते भी है लेकिन सीख के उस अहसास और समझदारी को ठन्डे बस्ते में डालकर बढ़ जाते है । शायद हमें लगता है उस अहसास उस समझदारी को अपनी जिंदगी में लागू करने के लायक नहीं है ।

लेकिन अगर हम महसूस कर सकते है समझ सकते है तो हम उस जिम्मेदारी के लिए भी तैयार है अन्यथा हम समझते ही क्यों?

आप सोच रहे होंगे अहसास जिम्मेदारी समझदारी क्या बला है ?
अनभिज्ञ बनने की कोशिश मात्र है ये ।

ऑफिस के बाहर का ढाबा हो या चाय की दुकान .. हम रोज जाते है रोज एक नाम बुलाते है … छोटू …सबने ही देखा होगा वो छोटा बच्चा .. आपने अहसास किया वो छोटा है.. इस दुकान पे काम करने लायक नहीं है .. ये उम्र उसके यहाँ काम करने की नहीं है .. अब बारी आती है समझदारी की .. हमारे अंदर की संवेदना हिलोरे मारती है .. हम जानते है की उसका यहाँ काम करना गैरकानूनी है .. हममे से कई लोगो ने कई बार संवेदना के ज्वार से आहत होकर पूछा भी होगा छोटू क्यों करते हो यहाँ काम ?? ..स्कूल जाते हो ?? .. आमतौर पर उत्तर यही मिलते है के घर वालो ने बोला .. पैसे के लिए … या घर में कोई कमाने वाला नहीं है .. मन विह्वल होता है .. कई बार हम कुछ पैसे उसकी जेब में डाल देते है ..बहुत मेहरबानी साहब..  सोचते है हम क्या कर सकते है . हा हम कर ही क्या सकते है .. अगले ही पल सारी संवेदनाओ का ज्वार भाटे में बदल जाता है ..और उन्हें हमें किसी फालतू फोल्डर की तरह रीसायकल बिन में डाल के आगे बढ़ जाते है .. अगले दिन फिर वो फोल्डर अपने आप से उसी चाय की दुकान पर रिस्टोर हो जाता है …

अब क्या करे आदत सी हो गयी है अब उस बच्चे के प्रति संवेदना जीवन का अभिन्न अंग बन चुकी है ..कई बार सोचता हु शिकायत दर्ज़ करायी जाये .. पर क्या ये ज्यात्ती नहीं होगी उसके साथ .. मजबूरिया तो रही ही होंगी कुछ .. नहीं तो खेलने कूदने की उम्र में चाय के गिलास क्यों धो रहा होता वो .. क्या उसका मन नहीं करता होगा अच्छी सी ड्रेस पहनकर स्कूल जाऊं . खेलु कूदू?

फिर लगता है अगर उसका काम बंद करा दिया और उसके घर की कमाई का यही एक जरिया हो तो रोटी कोन देगा उसके परिवार को .. साहब सारा दोष तो इस पापी पेट का ही है। और तब सारा देखना समझना महसूस करना धरा का धरा रह जाता है एक मन में टीस उठती है और अपने आपको असहाय पाता हूँ।

पर एक तरफ मैं देश के राजनितिक परिद्श्य को बहुत बारीकी से देखता हु इसलिए एक उम्मीद देश की राजनीतीे से भी बनती है जहा एक चाय वाला प्रधानमन्त्री बनता है .. की वो तो कम से कम इन बच्चों का दर्द समझेगा .. पर निराशा तब होती है जब 1 वर्ष से जादा का समय बीत गया पर कोई ठोस कदम नहीं उठाया गया .. मेरी समझ तो उतनी नहीं पर हो सकता है कोई अड़चन हो.. क्या होगा जब इतने बच्चे जो अपना घर चलाते है वो कम करना बंद कर देंगे ..

क्या कभी ऐसा दिन आएगा जब चाय की दुकान पर छोटू नहीं होगा ..क्या इन बच्चों को छोटू नहीं इनके असली नाम की पहचान मिलेगी? .. क्या ये छोटू कभी स्कूल जायेगा? क्या ये छोटू कभी पढ़कर बड़ा आदमी बनेगा? आखिर १/१२५ करोड़  भारत तो ये भी है। पर इस १/१२५ करोड़ भारत का विकास कब होगा ?

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Because Things are Easier said than done..

Beggar-help-574844So this was just-another-day-in-office with the same this-must-go-out-today work and little intervals of very precious time that you somehow manage to steal from that hectic schedule for yourself. Whether it’s total nonsense conversation that you have on lunch table with your colleagues, which basically consist of jokes specially made on you 😛 or two gals discussing their diet or recipe of this new dish or the evening tea time with some insightful conversations. Nonetheless this isn’t what this post is about. Okay, where was I?? Yupp!! So just-another-day-in-office was over and I was in cab as usual travelling home which takes minimum 2hrs and max 4hrs (yupp four f****ing hrs is my max 😛 and trust me it can get worse). So what I’m trying to say is that I spend a whole lot of time in cab and trust me this can be a real pain in the neck( actually I do have a pain in the neck because of sleeping in most uncomfortable position in cab, m sure other cab travelers can relate to that). Well, having good cab mates makes that pain a little bearable.
So I was in cab chit chatting with my cab mates and complaining about how having the first pickup and last drop sucks, how lame the new driver is for playing those stupid songs from his I’ve-never-heard-this-song-before and I-love-Sallu collection and many other things. Just then the car stops at this red light and as I look outside the window I see this very old man, feeble and in his 70’s or 80’s, walking barefoot on concrete road with the help of a stick and he approaches our car and knocks at the window. He begged with folded hands and as I looked at this I grabbed my bag and started looking for my wallet. While I was searching frantically for my wallet, I remembered this “Big Speech” I gave to my cab mates day before that incident about why we should not pay anything to these beggars, how our paying them is giving rise to so many homeless (or kidnapped) children being mutilated­­­ for this begging business and how the only way to stop this is not to pay them. My own words were playing like a recorder in my head and then there was this man standing in front of me with folded hands, I just wanted to help him. Seeing him like that just broke me a little and at the same time made me realize that our problems are nothing as compared to what these people are dealing with. I mean I wonder what will I have in dinner today and they wonder if they will be lucky enough to arrange a dinner at all. These people have actually seen their loved ones dying in front of them because of hunger and poverty. Ohkayy!! went a little off the track. I guess you’d be wondering what I did? Did I give him the money? So, while I was wondering and searching for my wallet, my cab mate quickly took out a coin from her purse and gave it to him. I was Relieved that I didn’t give him the money and yet happy that he got it. Yeahh I know, that’s Bad and you know why? Because things are easier said than done. But I ask you “did I do the right thing?”
P.S : I am an amateur writer(this being my First post) and my English… 😉