Web Analytics – What? Why? How?

Website analytics

The most common uncharted territory for the marketers these days. It is now among the frequently asked questions. How to create an effective Web Analytics strategy and get most of their website traffic. Recently I have encountered a request to capture web activities of prospects/customers. Then further use the information for marketing purposes in a Marketing Automation cloud.

What exactly is Web Analytics?

Keeping record of traffic your website is generating and tracking activities of the visitors to further optimize your web content and methodology.
Analytics is a tool that answers questions and provides insights.
Analyzing your websites traffic and then finding ways to improve.

Why do Web Analytics?

A strong online presence can be the key to a business’s growth with increased exposure and better communication. Better communication with potential and current customers alike. But what is the point of a fancy website and lots of online activity without a carefully thought out strategy? How can you develop strategy without accurate and up-to-date analysis? This is where web analytics come in.
Web Analytics is important to determine if you are meeting your objectives. This is true, whether your web presence is a storefront, an informational site or a mixture of both. Additionally, web analytics helps you define your future plans for web strategies, so that you can ensure a continuous improvement of the user experience on your website.

How to do Web Analytics?

In early years of my career I would just slap Google Analytics code on a site I was building and think to myself, “Bam! Analytics done!” Raise your hand if you’ve done that (or still do). It’s alright, this is a safe place and I won’t judge you. Luckily, after haphazardly approaching web analytics for years I learned my lesson about how to actually be strategic with my data analysis and create a plan that gives insights and can make our online marketing much more effective.

Identify ‘What to Analyze’

There is one thing that you need to do prior to set up your analytics practice that is Identify what you want to analyse. One of the challenges with implementing an analytics strategy is that every business is different, has different goals, challenges, and metrics. It’s tough to choose a one size fits all answer to tell you what to care about and what to start tracking, but there are some great practices to lead you in the right direction. First off, what does your business care about–is it making money? (It’s probably making money). Is it getting a list of email subscribers to market to? Is it how many people download and install your app? You need to figure out what those key metrics should be so that you can work out the value of what makes you successful. That will give you a good baseline of where you should start tracking and interpreting data. It boils down very simply to: find out what information you want to know and then figure out how to track that. In other words, start tracking from your end goal and that will tell you what you care the most.

Starting ‘How’

Implementing Analytics is similar to what you use to do with Google Analytics, it says just add a code snippet to your website. This will allow your tool to start tracking your web presence quality.

If your objectives include making people read your content and share further, you should be focusing on these. First, from where you are getting the most traffic. Second, which content attracts the most. Third, how long the reader is spending on your website. Fourth, how much traffic is organic vs in-organic.

And if your objective is to make people register/subscribe and fill-in their details on your website, you should be focussing on these. First, what CTAs are the most resulting. Second, what offer/tagline makes most of the registrations.

There are a few more which are common to every situation:
Which heading of the page attracts most,
What type of image results highest traffic,
How styling affects the traffic and bounce rates etc.

Conclusion

To Summarize, we can say this is a topic that could span much more than a blog post. But it is a truth that Web Analytics is an important part of a Marketer’s toolkit and its importance is increasing day-by-day as digitalization is putting itself in every domain. There are a lot of tools that can help you start your web analytics, most famous of which is Google Analytics, Spring Metrics, Woopra, Clicky, Chartbeat etc.

A day with Salesforce GIANTS

Hi there! I am Saransh Garg, a full-time Marketing Automation Consultant and part-time Web developer. In 2 years of career I have worked extensively on Oracle Eloqua and Pardot and currently I have my focus is on Hubspot and Exacttarget. Working with these platforms also led me to learn basics in Salesforce as well, but nothing before the Developer User Group Meet held last Sunday made me feel that I should also go for it and take a few more steps with the cloud.

There were Big guys from Salesforce community:

Atul Gupta (master-mind behind the meet);

Kiran (SFDC advocate);

Amit Malik (Delivery Manager, Salesforce);

Zachary Jeans (No. 1 salesforce influencer individual);

Steve Mo (The God from Answers community);

Mayank Srivastava (enthusiast, 11X Certified) and

Stephanie Herrera (Founder, Salesforce Saturday)

All of them are awesome, I was amazed to get so much in a day, it was definitely much more than what I thought it would be.

Started by Zach, every one there shared their journey with Salesforce. Amit took us to the tour to the certification guide. Steve told us how he became the person with most helpful answers in Salesforce community, everyone in community owes him a beer :D. Stephanie introduced us with the concept of SaleforceSaturday and with her group in Austin. Mayank shared his journey from QA Lead to  Salesforce Senior consultant, it was really motivating. Seeing all of them, listening their stories, I think we all are same its just few of us take the first step to growth and few of them keep moving on it.

The meet was not specific to Salesforce developers/users but it was for all those who are working in IT industry and seeks growth, respect and recognition in their respective domain. Few things that I can recall are:

  1. Be an active member of discussion groups or forums
  2. Try to answer more and more questions with solutions
  3. Keep exploring new features arriving with each release/upgrade
  4. Learn and get certified

To sum up, I would say it was a educational and motivating session from SF Giants.

Thanks Atul, Vinod, Viyom, Sunny and Kiran for planning such a great meet. I am definitely going to work on my Force.com Fundamentals 🙂 🙂

Cloud Computing – What is it?

Cloud Computing

Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account. When you want to access your email you open your web browser, go to the email client, and log in. The most important part of the equation is having internet access. Your email is not housed on your physical computer; you access it through an internet connection, and you can access it anywhere. Your email is different than software installed on your computer, such as a word processing program. When you create a document using word processing software, that document stays on the device you used to make it unless you physically move it. An email client is similar to how cloud computing works.

Except instead of accessing just your email, you can choose what information you have access to within the cloud.

The technology is the use of computing resources (hardware and software) that are delivered as a service over a network.

Origin of term:: The origin of the term cloud computing was derived from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems.

Cloud computing relies on sharing of resources to achieve coherence and economies of scale similar to a utility over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services.

For More on Cloud Computing, click here.

Why me, Why not he/she

There is always a time in our lives when we do have this question. Whether its for a friend, colleague, family or anyone but its always there.
Yes believe me its always there, but we don’t realize it sometimes. We need more proofs to understand things like that.
Something like this happened with me recently, it was one of my friend’s birthday 🎂 .

I have a friend from my college, indeed a very good friend. We had no contact since graduation. It’s been more than an year but none of us did that. May be because we were busy in our lives or may be we had some goals and priorities to work on. But deep inside because I had this feeling why me, why not him. Why i have to call or message why not he do it first. Few days back, it was one of our mutual friend’s who asked me to do that. That moment, i realised and later that day I called him. Although we didn’t talk more than 10 seconds but now i am feeling little relieved, happy that i called and hopefully revived my friendship with him.

There are few people that know what they should do and fewer that do what they should do.

My Point being.. do not think ‘Why me’, think it as ‘Why not me’ and trust me you are going to see the change.

“Be the change that you wish to see in the world.” — Mahatma Gandhi

आजादी के मायने

आज़ादी …जी हा आज़ादी कुछ भी करने की…. आज़ादी कुछ भी बोलने की…. आज़ादी कभी भी कही पे जाने की…. आज़ादी किसी भी मजहब को अपनाने की… आज़ादी किसी से प्रेम करने की…

क्या है आज़ादी के मायने??
सोचिये..

अभिव्यक्ति की आज़ादी, मतलब बोलने की आज़ादी, किसी भी सामाजिक विषय जो हमें प्रभावित करता है उस पर खुले दिल से अपने विचार रखने की आज़ादी, देश की किसी भी राजनैतिक पार्टी से सहमत या असहमत होने की आज़ादी, क्या हम आज़ाद है ऐसा करने के लिए ??… मुझे तो नहीं लगता… इस देश में किसी हिंदुत्व विचारधारा का झंडा ऊँचा करने वाली पार्टी से असहमत होना आपके लिए संकट बन सकता है… कब कोई आपकी असहमति को राष्ट्रद्रोह और राष्ट्रप्रेम के चश्मे से देखने लग जाये… और अगले ही पल आपको राष्ट्रद्रोही घोषित कर बैठे…..मेरी नज़र में तो ऐसे छद्म राष्ट्रवादिता के चरम पर बैठे पाखंडी लोग आपकी आज़ादी छीनने की जुगत में लगे है… इस आज़ादी के क्या मायने है??

आप ईश्वर को मानते है… या अल्लाह को… भगवान चुनने की आज़ादी किसने छीनी है… क्यों आस्था के ढकोसलेबाज़ ठेकेदार आपको अपना भगवान चुनने की आज़ादी नहीं देते…आज कल आंदोलन का बड़ा बोल बाला है.. इनके खिलाफ कौन करेगा आंदोलन?

सोने और हीरो से जड़े मंदिर के अंदर रखी पत्थर की मूर्ति में आस्था रखने वाले छोटी जाति के लोगो को अंदर जाने की आज़ादी है क्या??
नहीं…. उनकी तरफ से कौन लड़ेगा… अपने भगवान के दर्शन की आज़ादी कौन देगा??

आज़ादी है की नहीं ये सोचने की बात है … और इसके अलग अलग पहलू है.…आज़ादी के साथ लोकतंत्र समान अधिकार भी देता है… क्या समान अधिकार है हमें?… देश की ९९% धन दौलत सिर्फ कुछ चंद अमीर घरानो के पास है और देश का किसान आत्महत्या कर रहा है.. हमारा कुसूर कम नहीं है साहब… महंगे महंगे रेस्त्रां में जायेंगे… आधा खाएंगे आधा छोड़ देंगे… हजारो का बिल बनेगा और ख़ुशी ख़ुशी देके चले आएंगे …क्यों नहीं? हमने कमाया है आज़ादी है हमें जहाँ मर्ज़ी चाहे उड़ाएं…थाली में कम कुछ नहीं पड़ना चाहिए ..चाहे बाद में फेंका ही जाए… जी हमारे पास पैसा है आज़ादी है…हम चाहे जो करे … हम कभी नहीं सोचते कि दूसरी तरफ जो किसान आत्महत्या करते है उनके बच्चे भी भूख से मर रहे है…हम नहीं सोचते कि हमारी थाली में खाना पहुचाने के लिए उस किसान ने खून पसीने से खेत सींचे…. क्या हमारी इतनी भी जिम्मेदारी नहीं बनती कि उस किसान का बेटा भूख से न मरे?… भगवान हमें हवा पानी और सूरज कि रौशनी देता है तो हम सब ने उनके लिए करोडो के मंदिर बना दिए… और उस किसान का क्या साहब जिसने आपकी थाली तक अनाज पहुचाने के लिए..अपना शरीर गला दिया .. बारिश हो धूप हो सर्दी हो उसे कोई फर्क नहीं पड़ता… सोचिये क्या उन्हें सिर्फ आत्महत्या करने कि आज़ादी है? …क्या उनके बच्चो को भूख से मरने कि आज़ादी है?.. भूख से बच भी गए तो क्या अशिछित रहने की आज़ादी है?
आखिर आपके लिए क्या है इस आज़ादी की मायने?? आप भी सोचें… विचार करे और अपने विचार नीचे कॉमेंट करे|

PS:किसान का बेटा हूँ इसलिए ऐसी आज़ादी से आहत हूँ .. कठोर शब्दों के लिए छमा याचक हूँ|

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