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Tag: Braze

Braze brings Salesforce its hidden real-time edge

Salesforce is buying Braze for about $5.66 billion. The headlines say “more marketing overlap”. The more useful question is what Braze does that we can’t easily do today, and where it would plug into Data 360, Marketing Cloud and Agentforce.

Published October 25, 2026
Categorised as Salesforce Marketing Cloud, Technologies Tagged Acquisition, Agentforce, Braze, BrazeAI, Data 360, Marketing Cloud, salesforce

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