Web Analytics – What? Why? How?

Website analytics The most common uncharted territory for the marketers these days. It is now among the frequently asked questions. How to create an effective Web Analytics strategy and get most of their website traffic. Recently I have encountered a request to capture web activities of prospects/customers. Then further use the information for marketing purposes… Continue reading Web Analytics – What? Why? How?

A day with Salesforce GIANTS

Hi there! I am Saransh Garg, a full-time Marketing Automation Consultant and part-time Web developer. In 2 years of career I have worked extensively on Oracle Eloqua and Pardot and currently I have my focus is on Hubspot and Exacttarget. Working with these platforms also led me to learn basics in Salesforce as well, but nothing before the… Continue reading A day with Salesforce GIANTS

Cloud Computing – What is it?

Cloud Computing Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account.… Continue reading Cloud Computing – What is it?

Why me, Why not he/she

There is always a time in our lives when we do have this question. Whether its for a friend, colleague, family or anyone but its always there. Yes believe me its always there, but we don’t realize it sometimes. We need more proofs to understand things like that. Something like this happened with me recently,… Continue reading Why me, Why not he/she