In Marketing Cloud Next, consent isn’t a checkbox on a contact. It’s a cube of contact point, subscription and channel, it starts at “no”, and it only counts if it travels through Data 360 the right way.
Author: Saransh Garg
Data Cloud zero copy: the hidden trade-offs explained
Zero copy doesn’t mean zero movement or zero cost. Here’s how the four Data Cloud zero copy options actually work, what they cost, and when to use each.
Smart features in the new Marketing Cloud Next
AI is becoming a pretty big part of Marketing Cloud Next. And if you’ve been following the Salesforce ecosystem lately, you’ll know that we now have everything from Agentforce agents creating campaigns to Einstein features deciding when and how often we should communicate with customers. Cool, right? But there’s something I think is worth paying… Continue reading Smart features in the new Marketing Cloud Next
Amazing tool that works best for you
As a technology enthusiast I keep exploring the available tools and features to improve myself in day-to-day activities and the boring-but-necessary tasks. During that search and a lot of trial, I finally got what I wanted. I have summarised my findings here to help you decide for yourself which agent works for you the best.… Continue reading Amazing tool that works best for you
What do you see in SFMC Dashboard? The Homepage!
The Dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.
New Security Features in Marketing Cloud
Marketing Cloud Security Settings allow you to control login, access and roles and permissions for the users. Alos, allows you to limit scope for the APIs.
General Security Controls in Marketing Cloud
Marketing Cloud Security settings are applied to the complete cloud (all users and all BUs). These are the settings which prevents invalid accesses.
You will love the relationship b/w Journey & MobileConnect in SFMC?
Sending Mobile messages through a Journey is not as straight as sending emails. For SMSs, we need Mobile Number in correct format & Locale for each contact
Its good to know that we are still friends
Every phase in life needs companionship & for that we lean towards the easiest relation at our disposal – friends. After the phase is over, we tend to move on.
Introduction to MobileConnect, a really interesting tool
Mobile Studio enables marketers to engage/connect with mobile users via SMSs, push messages on apps and via Line to broadcast to a larger audience.